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荔枝與潮玩品牌Koliliko合作，探索多元化線上場景

發布時間：2022-04-01

以音頻為中心的社交和娛樂平臺荔枝集團（“荔枝”）近日與潮玩品牌Koliliko達成合作，共同探索多元化線上娛樂場景。

荔枝與Koliliko合作推出的線上盲盒已在荔枝App多個頻道內上線，荔枝將Koliliko旗下盲盒IP“肥柴滿滿”的形象植入到平臺內音頻娛樂端互動功能中，開創盲盒IP線上互動場景，旨在為用戶提供多元化的線上娛樂體驗，深受站內年輕用戶的喜愛。

此次也是荔枝集團在盲盒IP內容增值方向上的首次合作，以荔枝APP為試點平臺進行線上互動場景的多元化探索，助力業務模式的創新，拓展優質內容的商業化。

荔枝始終以用戶體驗為中心，不斷豐富和優化產品形態，旨在為用戶提供創新有趣的互動方式，滿足年輕用戶的線上娛樂需求，持續提升用戶參與度，加強社區氛圍。未來，荔枝也希望與更多品牌IP合作探索多樣化的線上互動娛樂場景，充分利用雙方優勢，實現互利共贏。

關于荔枝集團

荔枝集團打造了綜合性的全球化音頻生態系統，致力于通過多樣化產品組合滿足用戶對于音頻娛樂以及在線社交的需求，使每個人都能在全球化的音頻生態系統中通過聲音連接與互動。荔枝公司于2020年1月在納斯達克上市。

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as “may”, “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the Securities Exchange Commission. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

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